It’s been two weeks since Steve Jobs came on stage in front of the media and gave us a short rundown on what they’ve been cooking up for the Mac. It’s probably time I get this off my chest.
I was underwhelmed. Underwhelmed but hopeful.
I shouldn’t expect much in the way of announcements for OS X Server or under the hood improvements in OS X… yet. This was clearly a speech aimed at the consumer and let’s face it, they may not be ready to talk about those hidden improvements yet. I get it. I’m fine with it. Really. Deep breath.
iLife 11
This was perhaps the most underwhelming portion of the event. Normally I love the iLife suite and I’m happy to plunk down the money in a heartbeat. This time I just didn’t see the point. iWeb and iDVD did not receive any love at all. I can understand iDVD getting lost in the shuffle, but iWeb needs a little bit of attention. I know people who still use that one, man. iWeb is also an important selling point for people who are looking at a Mac for the first time.
The improvements in iPhoto, iMovie and Garageband do seem quite nice but I do not make enough use of these tools to get all that jazzed. I manage photos with Aperture 3 and edit video with Final Cut. I do work on family home videos with iMovie but I haven’t felt that iMovie 09 was missing anything. GarageBand… ugh… let’s just say that program is a complete mystery to me anyway.
My wife might get a little more excited about iPhoto. Frankly though, I doubt she cares.
Underwhelming. I’m sure I’ll buy it anyway.
Thinking back on this it would seem that Apple threw a lot of resources at the iOS business and let iLife ride. Hopefully they won’t give iWork the same treatment. I’m quietly wishing for some competition from iWork in the Office apps arena because Office 2011 for Mac sucks bad. There’s a clear opportunity there. Let’s hope Apple takes it.
OS X Lion
This was the most exciting portion of the presentation to me. Yet when it became clear where they were headed I started to cringe. I wanted the rumors of iOS integration to be false. I really did. I was hoping this was one last vestige where OS X could be the strong and powerful operating system that I was used to running.
As the demonstrations began I started to panic. No, really. Then I took a deep breath and remembered that Apple has invested a tremendous amount of funds in OS X Server and the architecture in general. I had to put aside the silly hysteria and accept that the iOS stuff coming back into the operating system makes sense from a halo effect perspective.
As long as they do not replace the operating system with iOS I’m quite okie. I actually do not see myself using the home screens on my Macs, but we’ll see.
Mac App Store
I’m pretty excited about this. I think this is a huge development for small developers and users alike. It’s a win. I also think it’ll be interesting to see Apple’s applications carved out of bundles.
There’s not much else to say about this. It’s a win all around. I don’t think anyone disagrees on that.
FaceTime
What a neat little app. It’s simple. It’s clean. It works well.
It duplicates effort.
Why isn’t it part of iChat? I suspect we’ve not seen the last chess move on this one.
Macbook Air
Wow. What an awesome feat of engineering. This is clearly where Apple wants to take the laptops. Fast, mobile, durable and no moving parts. I suspect we’d already be there if there wasn’t a flash memory shortage.
One More Thing…
I’m intrigued by the reports surfacing today regarding iOS 4.2 and how it appears to link your Apple ID with MobileMe. That is very, very interesting. It bears much watching.
Blabber back